Have you noticed the new “Repost feature” on Instagram? If you’re a business owner or marketing manager, you might be thinking, “Another new feature? How do I even use it?” or “Will this benefit my business?” We understand.
See details on how to use this feature from here:
https://help.instagram.com/1059575985490156
In the ever-evolving world of social media, understanding the essence of new features and discerning how to integrate them into your strategy is the key to success.
The Bottom Line: The Repost Feature is a Powerful Weapon—If Your Brand is Solid
Let’s get straight to the point. The Instagram Repost feature is an incredibly effective tool that can dramatically expand your reach without any cost, provided that your account’s branding is firmly established. Conversely, using it haphazardly without clear branding can risk damaging your brand image. This article will thoroughly explain the reasons why and how to use it effectively, incorporating perspectives from neuroscience and psychology.
Prerequisite Knowledge: How Has the Instagram Profile Changed?
Previously, your Instagram profile consisted of the “Main Grid,” the “Reels Tab,” and the “Tagged Posts” section. The latest update has introduced a new “Repost Tab.” This is a dedicated space where posts you’ve “reposted” from other accounts are displayed in a list.
The Structure: Why is the Repost Feature Important?
The core of this feature lies in its ability to amplify another person’s content as your own “voice.” This act of citing and sharing third-party content to showcase your expertise and values can create an effect similar to what psychology calls “social proof.” However, at this moment, there is no confirmed algorithmic boost for reposted content itself. So why use it? Because it offers the potential to reach audiences you normally couldn’t approach.
The How-To: A Practical Guide to Using the Repost Feature
Reposting is incredibly simple:
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Tap the “Repost” icon, located next to the paper airplane icon on the post you wish to share.
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That’s it. The post will be shared on your followers’ feeds and added to the “Repost Tab” on your profile.
A Counterargument: Can Reposting Damage Your Brand Image?
Now, let’s address a cautious viewpoint regarding the repost feature: the concern that “requesting reposts could negatively affect the character of your brand’s audience.” This refers to the risk of losing control over your brand narrative as it gets shared in unintended contexts by a wide array of users.
The Rebuttal: The Real Risk Isn’t “Reposting,” It’s the “Absence of a Brand”
While that point has some merit, we argue that the true risk lies not in the “repost feature” itself, but in the “absence of a consistent brand.”
If your product or service has a clear, defined value, and that brand image is consistently conveyed across all your content (posts, profile, website, etc.), then your brand’s core will remain unshaken, no matter who reposts it or how. In fact, it can even become an opportunity for the multifaceted appeal of your brand to be communicated through its diffusion by diverse users.
Recent analyses have shown that when Google evaluates a website, it doesn’t look at single factors but at the entire site’s authority (siteAuthority), expertise, and trustworthiness. Similarly, on social media, a consistent brand acts as this “authority” and becomes the foundation for all marketing activities.
So, What is “Good Branding”?
“Good branding” is not merely about designing a stylish logo or choosing a color palette. It is about deeply understanding and articulating the unique value your business provides to its customers. Many businesses fall into price wars because this “value” is ambiguous, leaving price as their only point of differentiation.
We recommend creating a “Branding Book,” a process that taps into the deep psychology of your customers. This clarifies the core value of your business, creating a consistent axis for all your marketing efforts.
Summary: Use the Repost Feature Fearlessly to Acquire New Fans
The Instagram Repost feature is a tool with immense potential, and it would be a shame to avoid it out of uncertainty. The key is not to fear the feature, but to build a “brand” strong enough to master it.
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Redefine Your Value: What unique value does your business offer its customers?
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Visualize Your Brand: Unify your profile, post content, and tone to convey a consistent worldview.
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Use Reposts Strategically: Repost content from accounts with high affinity that enhances your brand value to approach new customer segments.
By following these steps, the Repost feature will become a powerful marketing weapon for you.
At Sparkle and Innovation, we provide one-stop support, from building branding strategies based on neuroscience and psychology to executing concrete social media marketing plans. If you have any questions about branding or marketing, please feel free to contact us.
