Sparkle and Innovation can help many clients with marketing and branding. Here are some of the questions we get asked frequently.
Of course any business should do marketing and branding.
Its just the matter of how to do it.
For example, if you are a BtoB (Business to business) company, you should concentrate to make your company look more with Trustworthiness and Expertise. For BtoC (Business to Consumer) companies, you should concentrate more on increasing impressions (number of views).
Any industries match with marketing and branding. We can help you in many angles and aspects.
Here are some examples of industries we can help
1. Information Technology
2. Healthcare
3. Finance
4. Education
5. Manufacturing
6. Retail
7. Marketing
8. Entertainment
9. Hospitality
10. Real Estate
11. Construction
12. Agriculture
13. Transportation
14. Energy
15. Media
16. Consulting
17. Telecommunications
18. Non-profit
19. Government
20. Law
21. Environmental Services
22. Automotive
23. Aerospace
24. Pharmaceuticals
25. Biotechnology
26. Fashion
27. Sports
28. Gaming
29. Design
30. Journalism
31. Research
32. Food and Beverage
33. Architecture
34. Insurance
35. Art and Culture
36. Fitness and Wellness
37. Music
38. Social Services
39. Renewable Energy
40. Travel and Tourism
41. Architecture
42. Human Resources
43. Public Relations
44. Mining
45. Maritime
46. E-commerce
47. Robotics
48. Nanotechnology
49. Virtual Reality
50. Data Science
The “how to do marketing and branding” will differ depending on your industry, goal, and how you think about business.
Yes, it is possible, but we suggest to do both.
Branding will help companies and employees to understand the direction of growth and the direction not to go.
For example Louis Vuitton targets people from age 18 to 54 with high yearly salaries of $75,000 or more, so that people in this category can buy Louis Vuitton products as something special in their life like a gilt to themselves.
Thats why Louis Vuitton never do sales and discounts anywhere anytime. They know their customers are buying the “Sense of superiority” and this will decrease if this brand do sales.
We can help clients create a long-life brand which will help your business for sure.
In Google Ads, there are many things you can set, such as keywords, goals, type of ads, etc. Depending on the type of business you do and goals you have, there are recommended ways to show your ads.
Also, all ads are mixtures of try and error. We can find the best try and error ways so that your test wont be a waste and we can find the best fit way to run your ads.
The difficulty will change depending on the industry, goal, budget, and many more aspects so its impossible to mention a specific term of how long this will take.
According to our experience, most of the times it takes 6 months~24 months to start seeing the results coming out continuously.
Unfortunately most things in marketing will take time. It is important to continuously do data-driven marketing.
Most companies have 2 medias they can use.
Owned media and paid media. Owned medias are medias such as your website which you have full control of. Paid medias are outside medias such as Index sites and comparison sites.
We will use both both paid and owned media to help your recruitment in total.
NoviSign Canada is an official reseller of NoviSign Digital Signage, which is one of the most famous and reliable digital signage solution in the world.
According to one of the biggest research companies in Europe, NoviSign was awarded for having the best support in all Digital Signage softwares.
NoviSign Canada will provide reliable and innovative solutions to bring your business to the next stage.
In search engines such as Yahoo! and Google, there is something called SEO (Search Engine Optimization) and MEO (Map Engine Optimization).
SEO helps your website or social media to come to one of the top search results from specific keywords. MEO helps your Google My Business (which is now a part of Google maps); store information to come to one of the top search results.
Since people use Google search to look-up things and use Google maps to search stores around you, it will directly help your business in many ways if SEO and MEO works.
We are professionals that can bring your business to one of the top results through many tactics we have.