Business Scenarios

Home Services & Trades

Plumbers, HVAC, electricians, roofers and landscapers win on lead economics and capacity — and both are math problems.

Home services is one of the most expensive categories to advertise in and one of the largest markets there is — yet most of a contractor’s budget leaks through slow lead response, mistimed crews and money-losing jobs. We instrument calls, quotes, routes and weather, then use lead-scoring, attribution, forecasting and routing models to put every marketing dollar and every truck exactly where the numbers say it pays.

The 5 home services & trades scenarios

Frequently asked questions

How can data-driven marketing help a home services or trades business?
Home services is a high-cost, high-competition category where most budget leaks through slow lead response, mistimed crews and money-losing jobs. We instrument calls, quotes, routes and weather, then use lead-scoring, attribution, forecasting and routing models to put every dollar and every truck where the numbers say it pays.
Which trades are covered?
Five: an HVAC company, a plumbing company, an electrician, a roofing company and a landscaping/lawn-care business — each solved with a distinct method, from marketing-mix modeling to speed-to-lead and route-density optimization.
Are the figures real client results?
The numbers are representative examples that illustrate the method and the kind of outcome it produces, not specific client data.

Curious what the math says about your business?

Send us your numbers and we will start from your real data.

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