We are no ordinary marketing company

Name: Sparkle and Innovation
Price range: $$

We believe that marketing is a mixture of several factors such as consistency, ideas, mathematics, timing, luck, and many more. We will apply the Sparkle Method to all businesses to transform them into long-lasting businesses.

Our Basic Philosophy

How We Always Bring Success

This can’t explain everything we do in marketing, but some of the key factors can be explained. We transform these methods so optimize and prioritize our client’s success the most.

Strategies

N1 marketing focuses on identifying the most valuable customers and tailoring personalized campaigns to their needs. This strategy aims to maximize satisfaction and loyalty, enhancing overall business performance.
Kaizen is a Japanese business philosophy that focuses on continuous improvement through small, incremental changes. In marketing, Kaizen helps by encouraging ongoing refinement of strategies and processes, leading to more effective campaigns, better customer experiences, and increased efficiency over time.

Scientific Proof

In modern marketing, it is crucial to use psychology to optimize and increase marketing results. There are tons of biases and structures to make people think or act in certain directions.
Brain science has been evolving every year, yet there are still mysteries within. We use the latest brain science methods based on various studies to optimize results.
Causal inference became a trend in 2023 because of the Nobel Prize in Economics. We Truly believe that statistics and mathematics can make the world a better place.

Marketer Skills

Approaches To Learning (ATL) refers to Self-management, social, communication, research, and thinking skills are key to personal and professional success. They include time management, empathy, verbal and non-verbal communication, critical thinking, data analysis, and problem-solving. These skills enhance productivity, collaboration, and informed decision-making.
Critical and Logical thinking skills may sound easy and unprofessional, which looks like anyone can do, but it is a pretty hard skill. Quality marketers must hold this skill to guide clients to success.
Communication is the core of any business. Our marketing requires teamwork with clients, so this communication can either become the gasoline to accelerate results.

Techniques

Onsite Marketing involves promotional strategies at a physical location, like a retail store or event. It includes in-store displays, product demos, and face-to-face interactions to enhance the customer experience and drive sales directly on-site.
Digital Marketing uses online channels to promote products or brands. This includes social media, email campaigns, SEO, and online ads, allowing businesses to target specific audiences and track the effectiveness of their campaigns.

Important Basics

A Marketing Framework is a structured approach to planning and executing marketing activities. It includes understanding the target audience, positioning the product, and using the marketing mix (product, price, place, promotion) to reach goals. The framework also involves mapping the customer journey and measuring the effectiveness of marketing efforts to guide future strategies.
Customer engagement is the interaction between a business and its customers, aimed at building strong relationships. It’s important in marketing because it fosters customer loyalty, enhances experiences, boosts sales, increases brand awareness, gathers valuable feedback, and encourages innovation. Engaged customers are more likely to remain loyal, make repeat purchases, and advocate for the brand.

Based on a study from harvard

There is a formula of success

Let us provide you with a surprising yet interesting fact.
When you want to Succeed in business or actually anything, luck plays a big part. However, we found out that luck (success) can be scientifically brought to people through specific methods.

Action

Initially, it is imperative to take decisive action to shape one’s future. While the outcome may be positive or negative, inaction poses the greatest risk. The more actions undertaken, the broader the range of potential outcomes.

Diversity

Expanding one’s network through encounters with diverse individuals and perspectives can broaden potential opportunities for success.
Confidence and optimism naturally flourish during periods of sustained achievement.

Sense

It is essential to cultivate the ability to recognize fortuitous opportunities, which often present themselves unexpectedly in diverse contexts and at unpredictable times.

Recover

We acknowledge the considerable challenge of consistently expanding one’s actions and simultaneously identifying fortuitous opportunities. However, resilience is paramount in overcoming these obstacles. Deriving strength from past failures is fundamental to the recovery process.

Work with us for best results

What we do for better results

Reliance on mere luck for life’s advancements is highly improbable. A more effective strategy involves the consistent pursuit of diverse endeavors. Our approach focuses on empowering clients through education to enhance their ability to identify and capitalize on opportunities, as well as providing data-driven support for overcoming setbacks and achieving resilience.

Important factors

3 values that optimizes our marketing and branding

Brain Science and Psychology

We optimize strategies by leveraging brain science and psychology through techniques like emotional targeting, cognitive biases, and neuromarketing. Understanding consumer behavior and decision-making can enhance engagement and conversion.

Statistics and mathematics

We use statistics and mathematics to analyze data trends, segment audiences, predict behaviors, and measure campaign effectiveness. This data-driven approach refines strategies and boosts ROI.

Causation and Correlation

Differentiating correlation and causation helps a marketing company avoid misinterpreting data. Misattributing effects can lead to ineffective strategies. Understanding true cause-and-effect relationships ensures more accurate, actionable insights and better decision-making.