Business Scenarios

Professional Services

For firms that bill time, attribution and throughput quietly decide the profit margin.

Law, accounting, recruiting and design firms rarely lack effort — they lack visibility into which channels and which work actually pay. We connect spend to closed matters, model capacity against seasonality, and score prospects so the team chases revenue, not noise.

The 5 professional services scenarios

Frequently asked questions

How does data help a professional services firm?
Firms that bill time rarely lack effort — they lack visibility into which channels and which work actually pay. We connect spend to closed business, model capacity against seasonality and score prospects, so the team chases revenue, not noise.
Which firms are covered?
Five: a law firm, an accounting/tax practice, an insurance agency, a recruitment agency and a design studio — each with its own method, from multi-touch attribution to bid win-rate modelling.
Is this just lead generation?
No. Much of the value is making your existing spend, pipeline and capacity work harder — an analytics problem more than an advertising one.

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